JPEG images are a common choice for images produced by digital photography and they are a good choice for pictures with complex colors and shading. However, the lower quality isn’t necessarily a bad thing. JPEG files’ quality is significantly lower than that of the PNG files. JPEG or JPG stands for Joint Photographic Experts Group, with so-called “lossy” compression.Īs you might have guessed, that is the biggest difference between the two.
That means that the image quality was the same before and after the compression. PNG stands for Portable Network Graphics, with so-called “lossless” compression. If you go for a wrong format, you might end up with a slower website, higher bounce rates, and lower conversion rates – and that is not what you want, especially when it can be easily avoided. In fact, choosing the right image format can be equally as important. So let’s talk about JPG vs PNG, which to choose, and why.
When choosing photos for your site, it is not only what is in the photos that matters.
